What’s Trending @Twitter

With such a simple framework, it’s amazing how many things you can do on Twitter: share your thoughts, read the news, get a discount, promote your business, follow a celebrity…the list goes on and on. When Twitter started I criticized it for being an entire website devoted to the Facebook status function, but I failed to realize that this simplicity is the underlying reason for its success. This social networking site has evolved in countless ways ever since co-founder Jack Dorsey sent the first Tweet, “inviting coworkers”, in March of 2006.  Since my colleagues and I at Lab42 are all active Tweeters ourselves, we were interested to see how other people were using the site.

For this infographic, we surveyed 500 Twitter users over the age of 18 to find out how they use the site, who they follow, and how they interact with brands on Twitter. Take a look at the infographic below to see what all the buzz is about:

(click to enlarge)

What's Trending @Twitter

About the Survey

This survey was conducted online via social networks from August 12 to August 15, 2011 among 500 social media users who have Twitter accounts. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact us at info@lab42.com.

Article by Sara

Hi, I'm Sara! I'm an intern for Lab42, working on PR, marketing and social media. As a contributor for the Lab42 blog, I get really excited whenever I come across a story about market research in the news. I also love to read about out-of-the-box social media campaigns. I'm currently a senior at Brandeis University in Waltham, Massachusetts majoring in Business and International Studies, and I spent last semester studying abroad in Copenhagen. Fun fact: In high school I was a coxswain on my school's rowing team.

3 Comments

  1. nazrin says:

    hi sara,

    can i share your post on my blog.

    thanks
    nazrin

  2. Herreravarona says:

    Hi Sara,  were these Twitter users from America? Was this research done within the U.S? or were these 500 twitter users  from all over the world? the article doesn’t say anything about it…
    thanksRachel.

69 Trackbacks

  1. How Are People Using Twitter? [INFOGRAPHIC] | truthpopsicle.info

    […] courtesy Lab42, used with […]

  2. How Are People Using Twitter? [INFOGRAPHIC] | Felamous Directory

    […] courtesy Lab42, used with […]

  3. How Are People Using Twitter? [INFOGRAPHIC] | facebookap.com

    […] pleasantness Lab42, used with […]

  4. How Are People Using Twitter? [INFOGRAPHIC] | PCE Groups, LLC

    […] courtesy Lab42, used with […]

  5. How Are People Using Twitter? [INFOGRAPHIC] | itune games & apps

    […] courtesy Lab42, used with […]

  6. How Are People Using Twitter? [INFOGRAPHIC] | Social Media Marketing and Web Design by 6ixspace; The Orange County Social Media Experts

    […] courtesy Lab42, used with […]

  7. How Are People Using Twitter? [INFOGRAPHIC] « Ciscogurl, Inc.

    […] courtesy Lab42, used with […]

  8. How Are People Using Twitter? [INFOGRAPHIC]

    […] courtesy Lab42, used with […]

  9. How Are People Using Twitter? [INFOGRAPHIC] | ShoutReview

    […] courtesy Lab42, used with […]

  10. How Are People Using Twitter? [INFOGRAPHIC] | Economics of Android

    […] thing’s for sure:This is one infographic I’m going to tweet about:Infographic courtesy Lab42,used with permissionMore About:infographic,statistics,trending,twitterFor more Social Media […]

  11. How Are People Using Twitter? [INFOGRAPHIC] | Free SEO Advice

    […] courtesy Lab42, used with […]

  12. CitiPrice Internet Properties » How Are People Using Twitter? [INFOGRAPHIC]

    […] courtesy Lab42, used with […]

  13. Web Money Blog » How Are People Using Twitter? [INFOGRAPHIC]

    […] courtesy Lab42, used with […]

  14. How Are People Using Twitter? [INFOGRAPHIC] - Trotting Weasel

    […] courtesy Lab42, used with […]

  15. How Are People Using Twitter? [INFOGRAPHIC] | Lanka Weekly

    […] courtesy Lab42, used with […]

  16. How Are People Using Twitter? [INFOGRAPHIC] Down With A.P.P.

    […] courtesy Lab42, used with […]

  17. Bull City Billionaires Blog - How Are People Using Twitter? [INFOGRAPHIC]

    […] courtesy Lab42, used with […]

  18. How Are People Using Twitter? [INFOGRAPHIC] | World's Greatest T-Shirt

    […] courtesy Lab42, used with […]

  19. How Are People Using Twitter? [INFOGRAPHIC] » FaceiZ

    […] courtesy Lab42, used with […]

  20. How Are People Using Twitter? Infographic | Yıldıray Ataş | www.yildirayatas.com

    […] Kaynak: lab42.com  […]

  21. How Are People Using Twitter? [INFOGRAPHIC] – MacSoftware

    […] for sure: This is one infographic I’m going to tweet about: Infographic courtesy Lab42, used with permissionMore About: infographic, statistics, trending, twitterFor more Social Media […]

  22. Twitter Usage [INFOGRAPHIC] – Tech-Moe

    […] courtesy Lab42 Tags: Infographic, Twitter Related […]

  23. Infografik: Wie Twitter genutzt wird » t3n News

    […] ganz im Einklang mit Twitters eigenen Erkenntnissen befinden sich die 500 Befragten aus der lab42-Umfrage nicht. Andererseits will Twitter mit eigenen Aussagen auch stets eine gewisse Aussage […]

  24. Entérate cuanta gente está usando Twitter y como (Infografía)

    […] de Lab64. […]

  25. How Are People Using Twitter? [INFOGRAPHIC] | Tech Toinks!

    […] courtesy Lab42, used with […]

  26. What’s the Latest Trend on Twitter? « Hong Kong Tech Phooey

    […] 12 to August 15, 2011 among 500 social media users who have Twitter accounts by the guys over at lab42. This online survey is not based on a probability sample and therefore no estimate of theoretical […]

  27. How Are People Using Twitter? [INFOGRAPHIC] « Buy Wii 2 – The Ultimate Games Console

    […] courtesy Lab42, used with […]

  28. How Are People Using Twitter? [INFOGRAPHIC] | Benton Pena @ technology + culture + life and everything in between

    […] courtesy Lab42, used with […]

  29. How Are People Using Twitter? [INFOGRAPHIC] | AppsPlanner.com Blog

    […] courtesy Lab42, used with […]

  30. Utenti Twitter | Infografica | Come viene utilizzato il sistema di microblogging | social media analyst | infographic

    […] via […]

  31. How Are People Using Twitter? [INFOGRAPHIC] | Pandora Bracelets Forum

    […] courtesy Lab42, used with […]

  32. How Are People Using Twitter? [INFOGRAPHIC] | Accompagnement Startup

    […] courtesy Lab42, used with […]

  33. Toute l'actu des Médias Sociaux et du Community Management | News-Community

    […] des taux d’engagement assez importants, surtout en comparaison des équivalents Facebook. Lab42 propose une infographie des tendances sur Twitter (réalisée auprès d’un […]

  34. How Are People Using Twitter? [INFOGRAPHIC] | Modern Techie

    […] courtesy Lab42 , used with […]

  35. How Are People Using Twitter? [INFOGRAPHIC] « Your Way 1 Blogs

    […] courtesy Lab42, used with […]

  36. Twitter Users Survey Infographic

    […] Via […]

  37. How do People Use Twitter? | NW Linux

    […] Infographic courtesy Lab42 […]

  38. Cómo usa la gente Twitter, infografía de la semana | ideasweb.info | Noticias, Software y novedades. Las mejores aplicaciones web, con los trucos más útiles y toda la información en nuestro blog.

    […] | Lab42 En Genbeta Social Media | Infografía de la […]

  39. How People Use Twitter & What’s Trending on Twitter? [InfoGraphic] | InfoGenra

    […] for discount coupons, promote business, following your favorite celebrities and the list goes on.Lab42 has conducted an online survey via social networks between 12th August to 15th August 2011 where […]

  40. Comment les gens utilisent Twitter (infographie)

    […] Pour voir l’original en grande dimension, c’est par ici. […]

  41. How Are People Using Twitter? | Take A Plunge

    […] Infographic courtesy Lab42 […]

  42. What’s Trending At Twitter? [INFOGRAPHIC] - AllTwitter

    […] (Source: Lab42.) […]

  43. Как пользуются Твиттером [Инфографика] | AiloveIT

    […] инфографика от компании Lab42 отображает портрет среднестатистического […]

  44. What’s Trending @Twitter | Twitter - Professional Tool | Scoop.it

    […] What’s Trending @Twitter […]

  45. Twitter: Infographic of What's Trending | HalfPeeledApple

    […] year. It has been an amazing 5 years for them. Below you will find another great infographic by lab42. They surveyed 500 Twitter users, that are over the age of 18, to find out how they interact and […]

  46. What’s Trending @Twitter | A New Society, a new education! | Scoop.it

    […] What’s Trending @Twitter […]

  47. Oneupweb : How Is Twitter Being Used? | Oneupweb : StraightUpSocial Blog

    […] understand how the service is being used by the general public. In this infograph, put together by Lab42 , we can see just how people are using […]

  48. Cómo usa la gente Twitter - Infografía | TICbeat

    […] siguiente infografía de Lab42 muestra qué uso hace de Twitter la gente. Para realizar esta infografía Lab42 hizo una encuesta a […]

  49. What's Trending At Twitter? [INFOGRAPHIC]

    […] (Source: Lab42.) […]

  50. How Are People Using Twitter? [INFOGRAPHIC] « O*M*G* Moment's Blog

    […] courtesy Lab42, used with […]

  51. Como Usa la gente Twitter |

    […] siguiente infografía es de  Lab42 y básicamente nos dice para que usa twitter la […]

  52. Como as pessoas estão usando o Twitter? [Infográfico]

    […] as pessoas estão usando o Twitter? [Infográfico] Os resultados do Lab42 mostram algo que todos já sabem: as pessoas estão viciadas no Twitter. Uma série de […]

  53. Twitter statistics

    […] <Image Credit  Lab42> […]

  54. Cureents News, Videos, Mobile Rates, Masala Gossips, Celebrities » Twitter Users Survey Infographic

    […] Via […]

  55. » Cómo usa la gente Twitter – Infografía. GAby Menta

    […] siguiente infografía de Lab42 muestra qué uso hace de Twitter la gente. Para realizar esta infografía Lab42 hizo una encuesta a […]

  56. ¿Cómo utilizamos Twitter? |

    […] TicBeat encontramos esta infografía en la que Lab42 trata de resumir las principales tendencias y patrones de uso de los usuarios de […]

  57. RunRun.es - » La radiografía de Twitter: Tendencias entre los usuarios

    […] encuesta realizada por los genios de la infografía de Lab 42 demuestra algunos datos interesantes sobre los usuarios globales de Twitter y algunas de sus […]

  58. L’infographie du jour : comment les gens utilisent Twitter | Community Manager

    […] Lab42 est l’une de ces très nombreuses agences spécialisées dans l’étude des comportements  des consommateurs et des marchés liés aux réseaux sociaux. A ce titre elle se devait aussi de publier son incontournable infographie. Lab42 a choisi Twitter comme objet de son étude en scrutant les comportements de ses utilisateurs, pour sortir ce graphique montrant comment les gens utilisent Twitter. L’étude, réalisée auprès de 500 utilisateurs de plus de 18 ans, donne quelques indications sur la façon dont ils utilisent le site, qui ils suivent et la façon dont ils interagissent avec les marques[1]. Quelques éléments à retenir ? 64% des utilisateurs passent par le site Twitter.com alors que 16% utilisent une application mobile et 10% un client web (Tweetdeck…). Des chiffres qui ne sont pas vraiment raccords avec ceux-ci, mais il ne s’agit visiblement pas de la même typologie d’utilisateurs. Côté marques, 31% des utilisateurs suivent de 1 à 5 marques, et 66% d’entre eux le font pour des raisons très matérielles : obtenir des remises, alors que 10% des twittos ignorent ce qu’est un hashtag. Bon, rien de très nouveau sous le soleil donc, mais une jolie infographie à présenter ce matin en réunion hebdomadaire marketing de rentrée pour montrer que vous n’avez pas perdu le fil. Ou le feed. Pour voir l’original en grande dimension, c’est par ici. […]

  59. What's Trending @Twitter | The Fresh Facts

    […] Read More: What's Trending @Twitter […]

  60. Čecháček » Infografika: Jak lidé používají Twitter

    […] Zdroj: What’s Trending @Twitter […]

  61. Y Como se utiliza Twitter en estos dias? – Infografía | Samuel A Villegas

    […] siguiente infografía de Lab42 muestra qué uso hace de Twitter la gente. Para realizar esta infografía Lab42 hizo una […]

  62. How Are People Using Twitter? [INFOGRAPHIC] |

    […] courtesy Lab42, used with […]

  63. How do people use Twitter? [Infographics] | | Knowliz

    […] (via lab42) […]

  64. เทรนด์ในการใช้ Twitter ณ เวลานี้ [Infographic] | veedvil

    […] ที่มา: Lab42 […]

  65. Survey: How do people use Twitter? [Infographic]

    […] Click image to enlarge • Source […]

  66. Social Media Tools: Nederlands blog over social media tools » Blog Archive » Hoe Twitter wordt gebruikt

    […] Bron: Lab42 […]

  67. zanox Blog Nederland» Blog Archive » Affiliate marketing via facebook en Twitter? » Blog Nederland|

    […] In een andere infographic, van Lab42, is te zien dat veel mensen merken volgen. 66% volgt een merk om kortingen; 48% volgt […]

  68. Come viene usato Twitter? | Tiragraffi

    […] infografica, a cura di  Lab42, che ci parla di Twitter, dell’uso che ne fanno gli utenti ed evidenzia il fatto che siamo […]

  69. Cum si de ce folosim Twitter? | Sorin Tudor

    […] Un stiudiu interesant realizat de Lab42. […]