What’s Trending @Twitter

With such a simple framework, it’s amazing how many things you can do on Twitter: share your thoughts, read the news, get a discount, promote your business, follow a celebrity…the list goes on and on. When Twitter started I criticized it for being an entire website devoted to the Facebook status function, but I failed to realize that this simplicity is the underlying reason for its success. This social networking site has evolved in countless ways ever since co-founder Jack Dorsey sent the first Tweet, “inviting coworkers”, in March of 2006.  Since my colleagues and I at Lab42 are all active Tweeters ourselves, we were interested to see how other people were using the site.

For this infographic, we surveyed 500 Twitter users over the age of 18 to find out how they use the site, who they follow, and how they interact with brands on Twitter. Take a look at the infographic below to see what all the buzz is about:

(click to enlarge)

What's Trending @Twitter

About the Survey

This survey was conducted online via social networks from August 12 to August 15, 2011 among 500 social media users who have Twitter accounts. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact us at info@lab42.com.

Article by Sara

Hi, I'm Sara! I'm an intern for Lab42, working on PR, marketing and social media. As a contributor for the Lab42 blog, I get really excited whenever I come across a story about market research in the news. I also love to read about out-of-the-box social media campaigns. I'm currently a senior at Brandeis University in Waltham, Massachusetts majoring in Business and International Studies, and I spent last semester studying abroad in Copenhagen. Fun fact: In high school I was a coxswain on my school's rowing team.

3 Comments

  1. nazrin says:

    hi sara,

    can i share your post on my blog.

    thanks
    nazrin

  2. Herreravarona says:

    Hi Sara,  were these Twitter users from America? Was this research done within the U.S? or were these 500 twitter users  from all over the world? the article doesn’t say anything about it…
    thanksRachel.

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