What’s the Deal with Daily Deals?

With more than 660 deals sites currently online, you’d be hard pressed to not hear some type of news, article or press release about daily deals. For this infographic, we surveyed 500 Daily Deal members to determine which sites they are members of, how often they check for new deals and how much they spend on deals. Take a look at the infographic to see what’s the deal with daily deals:

click on the image to enlarge

 

About the Survey

This survey was conducted online via social networks from August 25 to August 27, 2011 among 500 social media users who have accounts with at least one daily deals site. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact us at info@lab42.com.

Article by Jonathan

Jonathan is the VP of Product and Co-Founder of Lab42 Market Research. He's a market researcher, entrepreneur and is an advocate of the lean startup mentality. You can reach him directly at JPirc@Lab42.com . You can also find him Tweeting about all things Chicago - @JPirc

6 Comments

  1. Darin says:

    You might try to find out if interest in daily deals is holding steady, growing or waning . Our area is a hotbed for daily deals but my hunch is that the market is over-saturated, so there is nothing special about daily deals anymore. Our site monitors the daily deals in the area and we promote some of the good ones, but we are promoting far fewer lately. It’s been more than a few weeks since we’ve promoted a daily deal at all.

  2. Loved the infographic. It’s good to see that 80% of people revisit businesses after the deal as regulars. Lends a sort of legitimacy/viability to the channel, in a sense. You can bet that the pink sticker would be bigger if this infographic was on,say, Groupon :)

    I had some questions (not sure if you’d have the bandwidth to answer but it would GREAT if you could):

    The bias towards restaurants was interesting. Now, the food-related deal specialists really make sense. They’re actually addressing the right segment instead of going after everything. Were there any findings as to why that bias exists? Is the purchase rate normalized across business types? If a business gave away 90% deals in food and 10% in others, most people would end up buyers of restaurant deals since that’s what’s available.

    The distribution of people is rather uniform at the current level of abstraction. For example, for amount spent in a year, you could say that the distribution is rather balanced (the difference between the top bracket and the one after it is 5%). The number of deals bought too has is somewhat uniform/double hump. We’re often trained to expect a bell curve when a large number of individuals are involved, do you see that at deeper levels in the data?

    Thanks,
    Aditya

  3. LC says:

    Very Good One! Thanks for sharing this!

  4. johnyaeger says:

    Right. The Market is already over saturated with a lots of daily deal sites sprouting everywhere and as a consumer,I don’t panic anymore because I know there’s always discounts or bargain somewhere. That makes me in control and a little bit more wiser with my dealings.

  5. kghattas says:

    Very good research. Thanks for sharing

  6. Herby says:

    What a great infographic hope you don’t mind if I use on my site. thanks 

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