What’s the Deal with Daily Deals?

Loved the infographic. It’s good to see that 80% of people revisit businesses after the deal as regulars. Lends a sort of legitimacy/viability to the channel, in a sense. You can bet that the pink sticker would be bigger if this infographic was on,say, Groupon

I had some questions (not sure if you’d have the bandwidth to answer but it would GREAT if you could):

The bias towards restaurants was interesting. Now, the food-related deal specialists really make sense. They’re actually addressing the right segment instead of going after everything. Were there any findings as to why that bias exists? Is the purchase rate normalized across business types? If a business gave away 90% deals in food and 10% in others, most people would end up buyers of restaurant deals since that’s what’s available.

The distribution of people is rather uniform at the current level of abstraction. For example, for amount spent in a year, you could say that the distribution is rather balanced (the difference between the top bracket and the one after it is 5%). The number of deals bought too has is somewhat uniform/double hump. We’re often trained to expect a bell curve when a large number of individuals are involved, do you see that at deeper levels in the data?

Thanks,
Aditya