Lab42 study reveals Americans are watching more TV in more ways than ever before.
CHICAGO – January 25, 2011 – Lab42, an innovative market research start-up, published results today of a study revealing how Americans are watching TV now compared to last year.
With Hulu, YouTube, and DVRs, it is easier than ever to make sure you do not miss your favorite televisions shows. Lab42 wanted to find out whether or not Americans are actually taking advantage of these innovations or if good, old cable is still the predominant television medium.
We found that the convergence of media and technology has dramatically changed how Americans are watching TV, especially for those under the age of 30. Check out this infographic below to find out more.
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About the Survey
This survey was conducted online via social networks from January 6 to 13, 2011 among 400 adults with even distribution across age groups and income levels. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact Jonathan Pirc (jpirc@lab42.com).
I can’t believe 13% of people are still recording TV shows using a VCR! I haven’t even owned a VCR for at least 5 years.