Posts Tagged ‘social gaming’

How Do Market Researchers Find Respondents?

It’s a question we get a lot here at Lab42, and it’s a good one. After all, where would we market researchers be without them? Well, for one, we’d have samples sizes of zero and a serious lack of consumer insights.  Whether we are conducting qualitative or quantitative research, we depend on everyday consumers to […]

Social Media Magic

What does Lab42 have in common with J.K. Rowling? The answer lies in social gaming – both Lab42 and J.K. Rowling have anticipated the rise in popularity of social gaming and integrated it into their business models. At Lab42, we field surveys through social applications to reach our clients’ target markets as they go about […]