Posts Tagged ‘sample size’

How Do Market Researchers Find Respondents?

Posted by on January 17th, 2013 | Comments off

It’s a question we get a lot here at Lab42, and it’s a good one. After all, where would we market researchers be without them? Well, for one, we’d have samples sizes of zero and a serious lack of consumer insights.  Whether we are conducting qualitative or quantitative research, we depend on everyday consumers to [...]

How big of a sample? Survey says – Size does matter

Posted by on August 15th, 2011 | Comments off

So you’ve already decided that you want to run an online survey to get some feedback from a certain target market. Maybe you’ve already written the survey and you just need to get it out to field. But how many responses will be enough for your survey goals? The answer to this question lies in [...]