Posts Tagged ‘Market Research Insights’

Cracking the Code on Internet Privacy [Infographic]

With the NSA leaks making headlines, consumer awareness is at an all-time high when it comes to internet privacy and digital security. In our most recent Lab42 study and infographic, we found that although consumers are nearly split on the debate between internet privacy and security, a slight majority (54%) said they would rather have […]

Tech Tactics for Food Allergy Attacks! INFOGRAPHIC

Every three minutes, a food allergy reaction sends someone to the emergency room, and this serious and potential fatal disease is on the rise in homes around the country. Considering food allergies affect 1 in 13 children and often, the entire household is affected as a result, it’s clear that food allergies are having an […]

Where In the World are Baby Boomers Traveling this Summer?

At Lab42, we love all things travel & tech, as evidenced by our “techie traveler” infographic. Heading into the 2013 summer travel season, we decided to take our travel research one step further and gain insights from the Boomer generation, specifically baby boomers traveling this summer. They outspend other generations by $400 billion every year on consumer goods & […]

Wed-iquette 101: A Look at Today’s Wedding Etiquette

Wedding season is officially here! We spoke to 500 consumers about their upcoming summer wedding plans to get a better sense of today’s wedding etiquette. 60 percent of respondents are attending at least one wedding this summer, with a quarter attending 2 or more. To get a sense of invitation etiquette, we asked women specifically […]

Think Market Research Isn’t Sexy? Think Again!

Market research sometimes gets a reputation for being an ‘unsexy’ industry, but as a market researcher, I couldn’t disagree more! Think about it. As market researchers, we are the first to know about the latest consumer trends, the first to be in on a secret. Our constant curiosity and ability to be ‘in the know’ also […]