Posts Tagged ‘market research’

Black Friday 2013: Holiday Retail Trends at a Glance

Thanksgiving is just around the corner! We recently conducted research on holiday shopping habits for 2013 in order to gauge any differences between the new findings and our Black Friday research from 2012. This year, many holiday shoppers will begin their Black Friday shopping on Thanksgiving Day, with more and more retailers opening their doors […]

Cracking the Code on Internet Privacy [Infographic]

With the NSA leaks making headlines, consumer awareness is at an all-time high when it comes to internet privacy and digital security. In our most recent Lab42 study and infographic, we found that although consumers are nearly split on the debate between internet privacy and security, a slight majority (54%) said they would rather have […]

4 Questions to Ask Yourself Before Writing a Survey

Let’s say you want to determine how your company fits into the current marketplace. You decide that writing a survey and conducting research will help you gauge consumers’ perception of your brand or product.  As market researchers, we applaud your decision. While market research is an important step in the success of a new product […]

Beer Ads: How Advertisers Can Break the Mold

Beer ads typically portray men as sports-obsessed, masculine and womanizing, as we showcased in our “Beer me, Bro” infographic last year, and are not known for making major headlines outside of Super Bowl season. The newest ad from Guinness proves that being different at the right time will garner lots of attention. If you are […]

Tech Tactics for Food Allergy Attacks! INFOGRAPHIC

Every three minutes, a food allergy reaction sends someone to the emergency room, and this serious and potential fatal disease is on the rise in homes around the country. Considering food allergies affect 1 in 13 children and often, the entire household is affected as a result, it’s clear that food allergies are having an […]