Super Bowl XLVII is right around the corner, and while many are planning for parties, prepping in the kitchen and placing bets on which Harbaugh brother will claim victory in the ‘Bro Bowl’, the question still remains: will advertisers bring their A-game during the coveted $3.5 million 30-second commercial spots? Consumers certainly hope so. According [...]
In the midst of New Year’s resolutions, it seems like advertisement claims are flying left and right. “Lose 10 lbs in a week!” “Get fit fast!” Recently, we came across this article about a Dior ad that was banned in the UK for “exaggerating the likely effects of the product”. This got us thinking– do consumers just [...]
Because many of Lab42′s clients are ad agencies, this TechCrunch article about the changing nature of the advertising industry got us thinking. According to the article, advertisements will no longer be considered an interruption to consumers’ daily lives. Instead, companies will create advertisements that are fully integrated with customer experiences. Online banner ads are becoming [...]
