Summer Games 2012

The Olympics are a big deal: ask almost any of our most recent survey respondents. 95% indicated that they have watched the Olympics in the past, and 93% said they’d be watching in 2012. Certainly the TV event of the summer, we decided to gather some more insights on the 2012 Summer Games.

We were shocked by how much– and sometimes how little– Americans knew about the Olympics. 56% knew that the color orange is not part of the rings (impressive!), but 16% didn’t know that this year’s Summer Games will be held in London.

Take a look at the infographic below, and see how your Olympic knowledge stands up to the rest of America– or, even better, quiz your friends at your Olympic Opening Ceremony party. Let us know how it goes!

(if you’re looking to share some of these stats with your friends, we also took the liberty of turning this infographic into bite size pieces. Three cheers for Pinterest!)

Article by Sarah

Hey! I'm Sarah Ostman, an intern for Lab42. I work on marketing, PR and social media, but I'm slowly learning everything that goes into the market research business. I'm currently a sophomore at Syracuse University, studying public relations and information technology. I'm originally from Chicago (Lab42's home base!), am a little bit obsessed with the city, and hope to make it back after graduation!

1 Comments

  1. $('#Vamshi') says:

    Here’s a mashup which shows the activity around olympics on instagram – real time action about olympics in pictures – Olym[pics] – http://mycollect.in/snp/olympics.html

7 Trackbacks

  1. London 2012 olympics: social media users reveal their knowledge of the games | Artigos Notícias

    […] research company Lab42 got into the spirit of the games by surveying 500 social media users on everything Olympic, from asking Who is Michael Phelps to What is the Olympic […]

  2. London 2012 olympics: social media users reveal their knowledge of the games | Atualidade

    […] research company Lab42 got into the spirit of the games by surveying 500 social media users on everything Olympic, from asking Who is Michael Phelps to What is the Olympic […]

  3. London 2012 olympics: social media users reveal their knowledge of the games | Notícia de Hoje

    […] research company Lab42 got into the spirit of the games by surveying 500 social media users on everything Olympic, from asking Who is Michael Phelps to What is the Olympic […]

  4. London 2012 olympics: social media users reveal their knowledge of the games | Business Notícias

    […] research company Lab42 got into the spirit of the games by surveying 500 social media users on everything Olympic, from asking Who is Michael Phelps to What is the Olympic […]

  5. London 2012 olympics: social media users reveal their knowledge of the games | Manchetes Empresariais

    […] research company Lab42 got into the spirit of the games by surveying 500 social media users on everything Olympic, from asking Who is Michael Phelps to What is the Olympic […]

  6. London 2012 olympics: social media users reveal their knowledge of the games | Notícia Empresarial

    […] research company Lab42 got into the spirit of the games by surveying 500 social media users on everything Olympic, from asking Who is Michael Phelps to What is the Olympic […]

  7. London 2012 olympics: social media users reveal their knowledge of the games | Notícias Companhia

    […] research company Lab42 got into the spirit of the games by surveying 500 social media users on everything Olympic, from asking Who is Michael Phelps to What is the Olympic motto The results reveal Americas […]