Today we wanted to highlight one of our favorite new startups that we recently worked with – All of us at Lab42 are dog lovers (and love bringing our dogs to the office), so when the dog deal startup doggyloot asked us for help gaining insight into the dog market, we were very excited.

doggyloot is a daily deal website that gives dog owners 50 to 90 percent discounts on dog-related items, including treats, toys, and accessories. They wanted to get the scoop from their subscribers in order to better understand the market for dog owners. We helped them create a survey which they fielded to current subscribers. We then highlighted the results in the infographic below.

We were excited to discover that one-third of dog owners spend $500 to $1000 per dog each year. That adds up, especially if you have more than one dog. It also appears that most dog owners don’t have a go-to source for dog-related information online. Maybe doggyloot will try to change that by becoming a reliable source of information for man’s best friend. Check out more of the results in this infographic:

(click to enlarge)

doggyloot Infographic

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