Spending Green on Black Friday

When it comes to early morning doorbusters and after-Thanksgiving crowds, are you more of a Black Friday, Cyber Monday, or hit-the-snooze-button kind of person? We asked American shoppers about their preferred post-Turkey Day shopping strategies, and the results may surprise you!

Cyber Monday is a relatively new shopping phenomenon, but where does it stack up against Black Friday? When you look at Cyber Monday shoppers by gender, who are they more likely to be shopping for: themselves or others? Check out our infographic below for these insights and much more. 

One thing is clear: with the rise of online shopping, savvy shoppers are demanding better deals, whether they are braving the crowds on Black Friday or surfing the sales on Cyber Monday.

Article by Sarah

Hey! I'm Sarah Ostman, an intern for Lab42. I work on marketing, PR and social media, but I'm slowly learning everything that goes into the market research business. I'm currently a sophomore at Syracuse University, studying public relations and information technology. I'm originally from Chicago (Lab42's home base!), am a little bit obsessed with the city, and hope to make it back after graduation!


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