Social Sound Bytes: Music Listening & Sharing

Online music is exploding. 89% of music revenue in Sweden comes from streaming music. Pandora has 150 million registered users around the world. You might have heard people call the Facebook Ticker the Spotify Ticker, because it was one of the first apps to share over Facebook.

We decided to ask 500 music listeners a series of questions on their habits—when do they listen, and how much? Which sites do they belong to? And—for Spotify users—how many are hiding their musical selections behind the “private session” feature? (no need to be ashamed about that 90s Hits playlist!)

Take a look at the infographic and let us know in the comments if you’ve gotten more social with your music in the past couple years!


 

Article by Sarah

Hey! I'm Sarah Ostman, an intern for Lab42. I work on marketing, PR and social media, but I'm slowly learning everything that goes into the market research business. I'm currently a sophomore at Syracuse University, studying public relations and information technology. I'm originally from Chicago (Lab42's home base!), am a little bit obsessed with the city, and hope to make it back after graduation!

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