Social Media Visualized

This week, we’ve combined our love for social networks with our passion for infographics to show you the latest trends in social media. In utilizing social media for business, it’s important to know exactly who your biggest audience is and how they use social media on a day-to-day basis. This data is extremely relevant for entrepreneurs, advertisers, or any company that incorporates social media into their marketing strategy.

Let’s break down these infographics and see what they mean for social media marketers:

1) The Demographics of Social Media

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Interestingly, of the Facebook users that have listed themselves as parents, 71 percent are female, which reveals that Facebook can be a valuable marketing tool for moms. At Lab42 especially we have found this to be the case. When contacted by a national retailed that needed product design feedback from moms, we surveyed 150 moms with children under three to gauge opinions on several prototypes of a product’s design before it went into production. The survey feedback helped the retailer save a great deal of money and finalize their product designs. Additionally, nearly 70 percent of the people who listed cooking as an interest were women. Based on this infographic, it seems that overall women listed more interests than men. Marketers should definitely take this into account when implementing interest-specific Facebook campaigns.

While the U.S. has the most users on both Facebook and LinkedIn, other countries that made the top 10 are surprising. With 36.6 million users, Indonesia has the second greatest number of Facebook users. This small country has recently become a hot spot for foreign investors and Internet entrepreneurs. On LinkedIn, Brazil and India were among the top five countries represented. Brazil and India are part of what economists identify as the BRIC countries (Brazil, Russia, India, China), since their economies are rapidly developing. Business should consider these international markets when devising social media campaigns.

2) The Biggest Shift Since The Industrial Revolution

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If you were unsure about just how many people are using social media, this infograhpic confirms the magnitude of these networks. With more than 70 language translations available for Facebook, social networking has truly become a global phenomenon. If you’re looking to target anyone within the 18-35 year old demographic, you’re in luck – a whopping 96 percent of them are using a social network. The bottom line is this: your target market is engaging with social media on a daily basis.

3) Social Marketing Compass

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This infographic from the book Engage by Brian Solis almost speaks for itself. Solis believes the compass “points the brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers”. It’s a bit much to digest at first, but it helps to think of it this way: the inner circle represents your company and the people that interact with it. The green circle describes the tools available for marketing your business. One level further you have the methods for using these marketing tools to your best advantage. Finally, the outer circle describes the messages and feelings you want to convey through these social media channels. Let this compass guide you when devising your next social media marketing campaign.

Article by Sara

Hi, I'm Sara! I'm an intern for Lab42, working on PR, marketing and social media. As a contributor for the Lab42 blog, I get really excited whenever I come across a story about market research in the news. I also love to read about out-of-the-box social media campaigns. I'm currently a senior at Brandeis University in Waltham, Massachusetts majoring in Business and International Studies, and I spent last semester studying abroad in Copenhagen. Fun fact: In high school I was a coxswain on my school's rowing team.

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