Social Media Crushes: Pinterest

We don’t need to tell you the facts about how incredibly fast Pinterest has grown– you’ve seen them all before. Users spend more time on Pinterest than Twitter, LinkedIn and Google+ combined. Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011.  Pinterest set the record for the fastest site to hit 10 million monthly visitors.

With all that buzz, there have been many articles published on how to use Pinterest to optimize your business. Here are three brands we think are doing it right.

kate spade new york‘s social media platforms really give a look behind the brand, and their Pinterest board is no exception. kate spade doesn’t stick to pinning images from its website (although there are a few) and instead sticks to expressing “live colorfully” throughout each of its boards. kate spade also only has nine boards, but each has at least 100 pins, the largest (“live colorfully – year of color”) having almost 600. In terms of the number of boards, sometimes less really is more– this allows kate spade to really focus on its boards and develop the content for each concept.

Whole Foods also continues its branding of delivering not just healthy, organic food, but a healthy, organic lifestyle. Its 41 boards range from seasonal recipes (New Year’s and Thanksgiving) to tech to eco-friendly living. Our favorite part of Whole Food’s strategy is the use of collaborative boards; both allowing others to contribute, as well as contributing to other brands. This showcases Whole Foods as a brand open to input, and also allows the brand to shine the social media spotlight on some of its customers and influencers. Win-win!

UW-Madison is one of our favorites in the higher-education space. Its boards give prospective students and families a look at campus life while also catering to current students and alumni with funny boards like We Love Badgers, dedicated to UW’s mascot. Their board does a good job of showcasing many different facets of life at UW– and bonus, it’s run by students!

Overall, figuring out how your brand and Pinterest fit together is the best strategy for success.

Article by Sarah

Hey! I'm Sarah Ostman, an intern for Lab42. I work on marketing, PR and social media, but I'm slowly learning everything that goes into the market research business. I'm currently a sophomore at Syracuse University, studying public relations and information technology. I'm originally from Chicago (Lab42's home base!), am a little bit obsessed with the city, and hope to make it back after graduation!

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