Shopping and Shipping: A Look at How People Shop Online

Posted by on August 21st, 2012 | 5 Comments

Ever find yourself ditching the mall and shopping from the comfort of your bedroom? Recently, we’ve noticed a surge in online shopping and wanted to find out more about this phenomenon. The Lab42 team was curious about why people shop online and how they choose which sites to shop from. To find out, we surveyed 500 online shoppers about their experiences. Our favorite stat? 45-percent of respondents bought something online that they would not buy in person.

Take a look at the results below and leave a comment about your online shopping habits.

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Article by Sara

Hi, I'm Sara! I'm an intern for Lab42, working on PR, marketing and social media. As a contributor for the Lab42 blog, I get really excited whenever I come across a story about market research in the news. I also love to read about out-of-the-box social media campaigns. I'm currently a senior at Brandeis University in Waltham, Massachusetts majoring in Business and International Studies, and I spent last semester studying abroad in Copenhagen. Fun fact: In high school I was a coxswain on my school's rowing team.

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