Scanapalooza: QR Codes

Lately I’ve seen QR (quick response) codes popping up everywhere. They are being used as a marketing tool for businesses, ticketing, labeling, and even as wall decorations in the Lab42 office. When scanned on a smartphone, these 2D barcodes can direct you to a website, text or phone number. My colleagues and I at Lab42 wanted to find out if people were just scanning these codes with their eyes or if they were stopping to scan them with their phones. And if they were stopping, what makes certain codes so scan-worthy? In true market research fashion, we decided to gather some quick responses of our own.

Lab42 surveyed 500 Americans over the age of 13 to discover where people saw QR codes, how they were using them, and why they were scanning (or not). Take a look at the infographic below to see the scantastic results:

click to enlarge

About the Survey

This survey was conducted online via social networks from July 28 to August 1, 2011 among 500 social media users. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact us at

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