The market research landscape is constantly evolving. Just 15 years ago, telephone surveys were among the gold standards of research, and online research was in its infancy. The ways people communicate, consume entertainment and information, as well as the way brands engage consumers are changing rapidly. According to recent research by PEW, 85% of US adult population is internet users and 65% uses social media, while only 60% of the population has a landline phone.
As people spend an increasing amount of time engaging online, through social media and apps, it was only a matter of time before companies would develop ways to engage consumers where they are naturally spending their time. As a result, Lab42 has developed a unique platform to collect sample sourced through partnerships with social media networks, e-retailers, games, and applications, providing an attractive alternative to traditional sample panel providers.
In this blog, we will outline how the Lab42 sample is collected, how we validate it, the benefits of using our sample, as well as similarities and differences between the Lab42 sample, panel sample and river sample.