At Lab42, we realize how challenging your job can be as a PR or communications professional. One successful media pitch can make a huge difference to your clients’ businesses. However, clients do not always have pitch-worthy news. Even if you have a PR strategy already in place, you can propel your clients’ media exposure to new heights by generating genuinely newsworthy data using market research.
When we started Lab42, we realized that the best way to display our market research prowess was to conduct our own survey, generate compelling insights, and transform those data points into an infographic. The tactic worked quite well for us. Our research and infographics have been picked up by dozens of news outlets, including The New York Times,Wall Street Journal, Chicago Tribune, Forbes, Mashable and Newsweek (to name a few). After seeing our success with this method, we started recommending it to our clients.
Traditionally, market research has been used for internal projects – customer and employee feedback, concept testing and ad testing, for example. But market research is also a strategic marketing and PR tool. Generating custom, specific insights for your client or business is a great way to stay top-of-mind with the media.
If you are new to the world of market research, here are key points to keep in mind: