Holiday Shopping 2015: Shoppers Starting Earlier, Spending More

Each year, we have our own holiday tradition at Lab42.  We research how consumers plan to shop for the holidays. It appears as though the recession is fully in the rearview mirror for holiday shoppers this year, with many consumers planning on spending quite a bit more during the holidays than they have over the past few years.

According to our newest research on Black Friday and holiday shopping, 62 percent of shoppers plan to start their holiday gift buying on or before Thanksgiving (up from 58 percent in 2014 and 55 percent in 2013). Only 12 percent of holiday shoppers plan to wait until Cyber Monday (November 30, 2015) or later to start their shopping. Continue reading this post…

2016 Presidential Election: The Countdown Begins

November 2016 will be here sooner than we know. And with the seat of the most powerful person in the world at stake, the team at Lab42 wanted to take a closer look at how Americans currently view the candidates that are running for President. While we collected quite a bit of research on this topic (you can view more results and download all the raw data set (Excel) and aggregate overview (PDF) here), we created an infographic to highlight some key data points. Check out the infographic below, and if you are interested in having your own questions added to our next Political Research (set to launch in January 2016), be sure to add them in the comment section. Continue reading this post…

A Look Into the 2016 Presidential Race

While America is still over a year away from electing its next President, it’s hard not to be deluged by the continual coverage of the Presidential candidates and their campaigns. With three Republican debates and one Democratic debate already under our belts, the team at Lab42 set out to gauge of how Americans feel about the election and candidates. Since the world of American politics can change so quickly, we will be running multiple Political Research snapshots leading up to the election in November 2016.

The goal of the first part of the series is to gauge interest in the election, the issues that are most important to voters, and which candidates are the top choices. To answer these questions, we surveyed 1,000 American adults (with demographics held constant to mirror the US census).

When asked about the top 3 issues that were deciding factors for a Presidential candidate, Jobs and the Economy topped the list with nearly 45% of respondents choosing this issue. Healthcare ranked second at 29%, and National Security rounded out the top 3 at 20%. These are followed by Education and Taxes tied at 19%, and Minimum Wage at 18%.
Continue reading this post…

Advertising Innovation

Here at Lab42 we’ve been sharing the results of our innovation survey, looking at how important innovation is to consumers’ purchasing decisions and how innovative products – even grocery products – can command an innovative premium.  This month we look at the best way for brands to showcase their innovative prowess and new offers– both in terms of sales channel and message.

We found that’s it is vitally important for brands to tap into the power of reviews and recommendations. In this connected world 82% of our sample find online customer reviews influential, more so than professional reviews, at 74%. The study also found that over half of all consumers will look at a brand’s social media page and look up commercials and company information on YouTube prior to purchase, 57% and 53% respectively.

Innovation_Advertising_2-01 Continue reading this post…

Let’s Get Visual, Visual

At Lab42, everyone on the team is obsessed with data in some capacity. Whether it’s research data, sales data, or even analytics and website visitors, everyone has a vested interest in understanding data on multiple levels. While it is easier to understand data that we are personally working with, it’s more difficult to actually share this data with others (especially when we’re dealing with big data sets).

To help reduce the possibility of data confusion, we recommend using infographics to share data. Whether you need to share the data internally within your organization or with your clients, putting your data into infographic format enables the recipient to easily understand and digest the information you are trying to share. And even more, they’re much more likely to remember the information.

To demonstrate this, the team at Lab42 put together an infographic on the benefits of visual data. Check it out below, and if you’re interested in seeing more examples of our design and infographic work, you can check them out on our blog and our website.

Lab42 Infographic