The IAB (Interactive Advertising Bureau) put together this infographic (click through to see the full image) and a whitepaper taking a look at the mobile life of Giants v. Patriots fans. It was a close contest for sure and has no bearing on the result for this Sunday but it is fun to consider.
Sports is changing and mobile capabilities are helping to lead that charge. How do you intend to get involved in the game this weekend from an online point of view?
(source: Marketing Pilgram)