Mobile Madness

This year’s Consumer Electronics Show created a buzz on social networks everywhere, with millions of people sharing their thoughts on the latest gadgets. The star of the show by far was Nokia’s new smartphone, the Lumia 900. Nokia lost some of its market share to Apple in recent years, but it is expected to make a major comeback with the introduction of the Lumia 900. Just how much buzz did the new Lumia phone create? Check out the charts below. The first one shows the Google search volume for “Nokia Lumia 900”. Searches for the term skyrocketed on January 10th, the day it was announced by Nokia. Around the 10th and the 11th, there were over four times as many searches for the Nokia phone than the average search term. Trends were very similar on twitter, as seen in the graph from Trendistic below. Nokia recorded the top tweets about the phone on their blog.

What’s so special about the Lumia 900? Rather than targeting the European market first, Nokia created this phone with its North American market in mind. With a Microsoft operating system, the new Nokia phone boasts a 12 megapixel camera, high speed LTE 4G Internet capabilities, and all day battery life to name a few. With LTE, you can download music, and stream audio and video directly on the phone. The phone has also been noted for its 4.3 inch AMOLED glass touchscreen display. This new technology offers a brighter screen with less reflection.

While the Lumia 900 was the biggest hit at CES, there were a few other smartphone innovations that wowed us. The Ascend P1S, at .26 inches thick, is now the thinnest dual-core smartphone. We’re especially intrigued by Samsung’s Galaxy Note, dubbed by CNET as a “phablet” for its size and functionality as a hybrid smartphone and tablet. It’s the first of its kind, so we’re curious if the “phablet” trend will take off. And, it seems like phone cameras just keep getting better with the HTC Titan II’s whopping 16-megapixel camera. What will they think of next?

Because we absolutely love data, here’s some mobile stats that are particularly useful for businesses considering a mobile marketing campaign:

  • The average female sends 802 text messages per month, the average male sends 604 (Nielsen)
  • One half of searches are done via a mobile device (Socialnomics)
  • 232 million Americans ages 13+ have a mobile phone. Of those, 116 million have access to the mobile web (Nielsen)
  • 50% of consumers ages 25 – 34 have a smartphone (comSCORE)
  • 91% of all U.S. citizens have their mobile device within reach 24/7 (HubSpot)
  • Approximately 80% of smartphone users have clicked on advertisements in apps (Lab42)
  • 86% of smartphone and tablet users use their mobile devices while watching TV (Socialnomics)
  • Mobile coupons get 10 times the redemption rate of traditional coupons (HubSpot)

Article by Sara

Hi, I'm Sara! I'm an intern for Lab42, working on PR, marketing and social media. As a contributor for the Lab42 blog, I get really excited whenever I come across a story about market research in the news. I also love to read about out-of-the-box social media campaigns. I'm currently a senior at Brandeis University in Waltham, Massachusetts majoring in Business and International Studies, and I spent last semester studying abroad in Copenhagen. Fun fact: In high school I was a coxswain on my school's rowing team.

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