Like Us!

Only five years ago, the term “like” was just another word used to describe one’s preferences. In today’s digital universe, however, the notion of “liking” something has become ubiquitous. Liking is one of the primary ways people exert their tastes and preferences online, and it has created an entirely new type of conversation – one between consumers and brands. Lately we’ve heard a lot of debate about the value of a Facebook like. Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified. With so many competing opinions on the value of a like, our team decided this was a topic worth investigating further. In our latest infographic, we surveyed 1000 social media users to discover  how liking a brand influences the consumer experience. See below for the full results.

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Article by Sara

Hi, I'm Sara! I'm an intern for Lab42, working on PR, marketing and social media. As a contributor for the Lab42 blog, I get really excited whenever I come across a story about market research in the news. I also love to read about out-of-the-box social media campaigns. I'm currently a senior at Brandeis University in Waltham, Massachusetts majoring in Business and International Studies, and I spent last semester studying abroad in Copenhagen. Fun fact: In high school I was a coxswain on my school's rowing team.


  1. Jason Lensch says:

    Thank you for sharing the infographic. I’m curious to know the age range of your sampled demographic. In my opinion the valuable data set are the answers and their differences amongst the varying age groups. Would love to see a follow up to this infographic detailing those differences.   

  2. Joel says:

    This was super interesting! Thank you!

  3. Sarah says:

    Very interesting information! Did you look into how many posts are too many? How many posts are considered clutter? I’ve heard mixed thoughts on how many posts are appropriate…

  4. Aliz says:

    Great infographic! Would you be able to provide any demographic info on the 1000 surveyed? Age and gender would be great!

  5. Mauro Pagano says:

    Dear Sara,

    Nice infographic.
    Is it possible to know some more characteristics of that sample, such as age, place of living etc?regards!

  6. Jeff says:

    Everyone always neglects to mention that each “Like” of your page enables Facebook to sell your fans to your direct competitors.  I think it is really stupid to train your audience to interact with you through a 3rd party who can cut you out or charge you to access your own audience at their whim. 

1 Trackbacks

  1. 8 Things That Make Your Facebook Page Suck | Cuutio – Inbound Marketing System

    […] The top 3 reasons why people like a brand page is to stay up-to-date on promotions, special discounts and free giveaways. Obviously if you’re not doing these things and giving back to the community, folks will have less reason to pay attention to you. […]

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