Let’s Get Physical…and Digital

Smartphones can do just about anything, but can they help you lose weight? According to our latest survey, smartphones and technology are increasingly becoming an essential part of the workout process. People are using it in all sorts of ways, from downloading an email while running to sharing weight loss progress with friends. About half of the respondents (51%) reported using their smartphone in some way while working out. We were especially intrigued to discover that 74% of those surveyed said technology improved their weight loss efforts. Check out the infographic below for the full set of fitness facts.


Article by Sara

Hi, I'm Sara! I'm an intern for Lab42, working on PR, marketing and social media. As a contributor for the Lab42 blog, I get really excited whenever I come across a story about market research in the news. I also love to read about out-of-the-box social media campaigns. I'm currently a senior at Brandeis University in Waltham, Massachusetts majoring in Business and International Studies, and I spent last semester studying abroad in Copenhagen. Fun fact: In high school I was a coxswain on my school's rowing team.

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