Lab42 ♥ Infographics

Since we LOVE infographics and today is Valentine’s Day, we thought we’d share our favorite V-Day infographics with you from across the web. Find out all of the latest stats on who’s celebrating Valentine’s Day, how much they’re spending, and where they go to shop for gifts.

Retailers Get Their ♥ On For Valentine’s Day: This infographic from Monetate has some incredible stats on Valentine’s Day shopping trends, as well as some holiday related tips for marketers. It’s interesting to note that 20% of shoppers do the bulk of their V-Day shopping online. Men are planning to spend over twice as much as women this holiday, with an average of $112 compared to $51 for women. Also, it appears that less people celebrate Valentine’s Day as they get older.

Valentine’s Day for Marketers: If you’re looking for some ways to market to men for Valentine’s Day, this infographic has you covered. It provides some creative tips for putting a romantic spin on seemingly non-romantic items, like financial consulting or detergent. Like the Monetate infographic, this one finds that men are the most important segment to target on V-Day since they spend more than twice as much as women.

The Economics of Valentine’s Day: This infographic from MBA is another great breakdown of Valentine’s shopping trends. We were surprised to discover just how many people were using smartphones and tablets to research and purchase their V-Day gifts. According to this infographic, 40% of people plan to use their smartphones and 53.8% will use their tablets.

Americans and Valentine’s Day: Here’s a throwback to one of our very own infographics from last V-Day. It’s one of our favorites, so we thought it was worth showcasing again. We found that 55% of respondents celebrate Valentine’s Day with their significant other, while 22% spend it with friends. When we asked people why they don’t display the name of their significant other on their Facebook relationship status, responses included, “we don’t want people creeping each other’s accounts” and “so when I’m single I don’t have to change it.”

At the Heart of Valentine’s Day: This infographic from Frugal Dad has some great V-Day stats, as well as some background on how the holiday is celebrated around the world. We couldn’t believe that a whopping 8 billion candy hearts are sold in the six weeks around Valentine’s Day in the U.S, which amounts to about 190 million hearts per day. Now those are some sweet stats.

What are your favorite Valentine’s Day stats?

Article by Sara

Hi, I'm Sara! I'm an intern for Lab42, working on PR, marketing and social media. As a contributor for the Lab42 blog, I get really excited whenever I come across a story about market research in the news. I also love to read about out-of-the-box social media campaigns. I'm currently a senior at Brandeis University in Waltham, Massachusetts majoring in Business and International Studies, and I spent last semester studying abroad in Copenhagen. Fun fact: In high school I was a coxswain on my school's rowing team.

1 Comments

  1. Zsuzsa Szabo says:

    Hi Sara, I am happy to see our infographics here! I am glad you found it :) FYI you can read the whole blogpost on the topic here: http://www.antavo.com/online-marketing/valentine-s-day-for-marketers-infographics
    Bests,
    Zsuzsi from Antavo Promotion Builder

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