High School Sweet Tooth

One of the perks (or downsides depending on how you look at it) of working at Lab42 is the bottomless candy jar:

The Bottomless Candy Jar

The Lab42 candy jar has brought me back to the days of my youth – looking forward to a sweet reward when I  finally finish my homework (i.e. cross an item off my to-do list at the office). I wanted to know if today’s youth still eat the same candy that I did growing up so, of course, we turned it into a study.

We surveyed 500 Americans ages 13-17 to determine their candy preferences and candy-eating habits. The results are definitely intriguing. Even though most teens prefer chocolate over sweets, Skittles was voted the favorite candy. This could be due to their innovative and youthful marketing campaigns. Even more surprising, 29% (!) of teens picked 5 Gum as their favorite brand of gum or mints. Check out this infographic below to find out more:

Click image to expand

About the Survey
This survey was conducted online via social networks among 500 social media users who are between the ages of 13-17.  This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.  For complete survey methodology, please contact us at info@lab42.com.

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