“So far, Facebook’s advertising platform hasn’t kept pace with the explosive growth of its social network, and it remains to be seen if CEO Mark Zuckerberg even wants to focus on advertising as a source of revenue. In his 2,500+ word letter to shareholders this month, he mentioned advertising just once,” Larry Kim, founder and CTO of WordStream, said in a statement.
Will Facebook’s IPO change its primary source of revenue? We’ll see in the coming months. In the meantime, this infographic lays out differences between the world’s biggest online display advertising networks.