Archive for the ‘SOCIAL MEDIA NEWS’ Category

Happy Mario Day!

Almost everybody plays mobile games! Lab42 research shows that 85% of the US population plays mobile games a few times a month or more and over half of the population, 58%, is engaging in daily mobile game play. Generationally, almost 8 in 10 Millennials (79%) and 2 in 3 Gen X (64%) play games daily. […]

Happy Holidays from Lab42 Research!

2016 PRESIDENTIAL ELECTION: THE COUNTDOWN CONTINUES

With only six months remaining until the United States elects its next President, we have already seen one of the most drama filled election cycles in recent history. In the six months since our last research, the list of candidates has slimmed to five from the original nineteen, and we are starting to see more […]

HOW DO YOU GET MEDIA ATTENTION? USE DATA.

Recently, I saw an article on PRNewser that offered four ways to get reporters to read your email. The tips are certainly helpful, but once you’ve caught their eye, how do you get media attention for your clients? In other words, what type of content are reporters looking for? The answer is simple: data. Reporters […]

SUPER BOWL SOCIAL MEDIA TRENDS IN 2014

Whether you love the ads, the game, or the party food, Super Bowl Sunday is often one of the most highly anticipated days of the year. Despite our great expectations for what we thought would have been one of the best Super Bowls ever, the game itself didn’t really deliver. But that didn’t stop viewers […]