With summer just around the corner, many of us women change our beauty routine accordingly. I often spend less time getting ready so I can spend more time outside. I look for products with more SPF and focus less on heavier coverage with foundation and powder. And I’m not the only one! In our latest [...]
Archive for the ‘Social Media News’ Category
Think Market Research Isn’t Sexy? Think Again!
Posted by Heather on May 10th, 2013 | Comments off
Market research sometimes gets a reputation for being an ‘unsexy’ industry, but as a market researcher, I couldn’t disagree more! Think about it. As market researchers, we are the first to know about the latest consumer trends, the first to be in on a secret. Our constant curiosity and ability to be ‘in the know’ also [...]
Are Millennials On Top of Their Tax Returns?
Posted by Andrea on April 2nd, 2013 | Comments off
Tax Day is right around the corner. In our latest Lab42 study, we conducted research on Millennials, surveying 500 consumers, ages 18-34, who manage their own finances, to determine their habits and preferences when it comes to filing their tax returns. Are they procrastinators, waiting until the last minute to file or planning to file [...]
Driving Home Car Buyers’ Frustrations
Posted by Andrea on February 26th, 2013 | 3 Comments
Today’s car buying consumers are faced with more decisions than ever: hybrid vs. gasoline; 2 door vs. 4 door; buying vs. leasing; American-made vs. foreign made cars. When you consider tech add-ons, the list grows even longer: keyless entry, GPS, blind spot sensors, rear-view camera, and so on. In our latest Lab42 study and infographic, we gauged [...]
CLIENT SPOTLIGHT: ZOCALO GROUP
Posted by Andrea on February 20th, 2013 | Comments off
At Lab42, we are incredibly proud of our absolutely awesome clients and all the great work that they do. In this month’s client spotlight, we’re highlighting one in particular: Zócalo Group, a fellow Chicago-based company whose ultimate mission is to help their clients be recommended. Zócalo’s expertise is in helping drive consumer recommendations to their clients’ brands [...]