Archive for the ‘Market Research News’ Category

5 Things to Consider Before Hiring a Celebrity Endorser

Whenever we turn on the TV, listen to the radio or even check our social media feeds, we see celebrities endorsing products. Setting your brand apart from competitors is consistently a challenge as companies and brands try to gain exposure within the marketplace. One option is to collaborate with a celebrity endorser. Below are some […]

Reaching Navel Gazers Through User Generated Content

Many of us have heard the expression “working in silos”. In fact, most of us have personally experienced the decline in productivity that comes with the resulting breakdown in cross-functional collaboration. Siloed departments suffer from decreased diversity of ideas and lack of teamwork, and imperceptibly, the company’s relevance takes a hit. There is something very […]

You Don’t Need Spin to Tell a Story

Many of our clients in the PR and marketing space come to us looking to get media attention and bolster their clients’ visibility. To better serve our own clients, we do our best to stay in the loop on current industry trends. To that end, I recently read an enlightening perspective on how the PR […]

How Do You Get Media Attention? Use Data.

Recently, I saw an article on PRNewser that offered four ways to get reporters to read your email. The tips are certainly helpful, but once you’ve caught their eye, how do you get media attention for your clients? In other words, what type of content are reporters looking for? The answer is simple: data. Reporters […]

[Report] What Really Matters to Healthcare Consumers

With healthcare coverage going into effect earlier this month under the Affordable Care Act, government officials have released some details about how many Americans have signed up for health insurance and the general age breakdown. But much of the publicly available information on the changing healthcare industry and the Affordable Care Act covers the topics […]