Archive for the ‘Market Research News’ Category

The Roots of Innovation

Here at Lab42 we have been detailing the results of our innovation survey, which aimed to find out just how important innovation really is to the average consumer. Our research has shown that people are willing to pay significantly more for products they feel are innovative, and that generating new ideas and listening to customers […]

Know Your Sample: Social Media Versus Traditional Panel

At Lab42 we understand the pressures on marketing teams to secure business critical insights with quick turnarounds and on tight budgets, while maintaining the high quality insights necessary for optimal planning and decision making. Rather than a hurdle, we feel those challenges present a great opportunity for innovation. By recruiting respondents through social media channels […]

5 Things to Consider Before Hiring a Celebrity Endorser

Whenever we turn on the TV, listen to the radio or even check our social media feeds, we see celebrities endorsing products. Setting your brand apart from competitors is consistently a challenge as companies and brands try to gain exposure within the marketplace. One option is to collaborate with a celebrity endorser. Below are some […]

Reaching Navel Gazers Through User Generated Content

Many of us have heard the expression “working in silos”. In fact, most of us have personally experienced the decline in productivity that comes with the resulting breakdown in cross-functional collaboration. Siloed departments suffer from decreased diversity of ideas and lack of teamwork, and imperceptibly, the company’s relevance takes a hit. There is something very […]

You Don’t Need Spin to Tell a Story

Many of our clients in the PR and marketing space come to us looking to get media attention and bolster their clients’ visibility. To better serve our own clients, we do our best to stay in the loop on current industry trends. To that end, I recently read an enlightening perspective on how the PR […]