Archive for the ‘Lab42 Updates’ Category

My Nine Hiring Best Practices on Forbes

Being the CEO of a growing B2B company yields no shortage of learning experiences, and for the past nine months, I have had the pleasure of sharing my perspective as a contributor on Forbes.com. Most recently, I highlighted nine hiring best practices that have helped build the Lab42 team over the past two years. Hiring is often [...]

How Do Market Researchers Find Respondents?

It’s a question we get a lot here at Lab42, and it’s a good one. After all, where would we market researchers be without them? Well, for one, we’d have samples sizes of zero and a serious lack of consumer insights.  Whether we are conducting qualitative or quantitative research, we depend on everyday consumers to [...]

Power of PANKs

Here at Lab42, it goes without saying that we do everything possible to be “in the know.” What’s trending, who’s tweeting, what’s moving-and-shaking… it’s our job to have a pulse on the market place. So when we come across great data that’s fresh and relevant, we’d be remised not to share! Last week, while reading [...]

Get ‘Em While They’re Hot!

Yes, it’s true– we’re hitting the town with 5411 Empanadas to celebrate our recent rebrand! We’ll be right outside Chicago’s Merchandise Mart (Kinzie, between New Orleans and Franklin) at 2pm on Thursday the 19th, and we’re looking forward to celebrating wtih the lovely ad agencies and PR firms of Chicago. Here’s how it’s gonna go [...]

New Beginnings, from CEO Gauri Sharma

It’s been almost two years since Lab42 was first founded. We got our beginnings as a way to  gather consumer feedback quickly without breaking the bank, and have grown into a full-service market research agency. In the past two months, we’ve doubled both our sales and research teams. We’re growing, but at 10 team members, [...]