Archive for the ‘INFOGRAPHICS’ Category

THE INNOVATION PREMIUM

Consumers will pay more for Innovation. At Lab42, we understand the importance of innovation in our industry, but we wanted to know how important it was to the average consumer. How much do they actually care about innovation, and how does that impact their shopping behavior? During April 2015, we launched a survey to gather […]

KNOW YOUR SAMPLE: SOCIAL MEDIA VERSUS TRADITIONAL PANEL

At Lab42 we understand the pressures on marketing teams to secure business critical insights with quick turnarounds and on tight budgets, while maintaining the high quality insights necessary for optimal planning and decision making. Rather than a hurdle, we feel those challenges present a great opportunity for innovation. By recruiting respondents through social media channels […]

MOBILE PAY ON THE MOVE

When we first heard that Apple was going to jump into mobile payments, we knew big things were about to happen. Even though mobile payments have been around for a while now, Apple seems to have a way with driving adoption of new technologies in pretty big ways. For this reason, the team at Lab42 wanted […]

INFOGRAPHIC BEST PRACTICES: 3 WAYS TO SHAPE YOUR STORY

Have you been mulling infographics for a while, trying to decide if it’s the right ingredient for your business or maybe an upcoming campaign for a client? We’ve created a lot of infographics in our time, and I can speak first-hand to their unique ability to tell a story in a brand new way when […]

IS PINTEREST THE KEY TO A HAPPY HOLIDAY? [INFOGRAPHIC]

It’s almost hard to believe, but December is here, Black Friday has come and gone, and the holiday season is in full swing! At Lab42, we thought it was the perfect time of year to conduct our own study and infographic on how consumers are preparing for the holidays and decided to hone in on […]