Archive for the ‘Infographics’ Category

Five Tips to Make Your Infographic Stand Out from the Rest

Posted by on January 11th, 2013 | Comments off

As the project manager of nearly 100 infographics, I’ve learned a lot about what works well and what can go wrong throughout the process of creating an infographic. Our clients come to us with a variety of goals, ranging from external press (e.g. securing a hit on Mashable) to internal functions (e.g. making a great [...]

Does It Really ‘Ad’ Up?

Posted by on January 3rd, 2013 | 5 Comments

In the midst of New Year’s resolutions, it seems like advertisement claims are flying left and right. “Lose 10 lbs in a week!” “Get fit fast!” Recently, we came across this article about a Dior ad that was banned in the UK for “exaggerating the likely effects of the product”. This got us thinking– do consumers just [...]

Power of PANKs

Posted by on December 21st, 2012 | Comments off

Here at Lab42, it goes without saying that we do everything possible to be “in the know.” What’s trending, who’s tweeting, what’s moving-and-shaking… it’s our job to have a pulse on the market place. So when we come across great data that’s fresh and relevant, we’d be remised not to share! Last week, while reading [...]

Spending Green on Black Friday

Posted by on November 13th, 2012 | 1 Comment

When it comes to early morning doorbusters and after-Thanksgiving crowds, are you more of a Black Friday, Cyber Monday, or hit-the-snooze-button kind of person? We asked American shoppers about their preferred post-Turkey Day shopping strategies, and the results may surprise you! Cyber Monday is a relatively new shopping phenomenon, but where does it stack up against [...]

Like Us!

Posted by on September 24th, 2012 | 7 Comments

Only five years ago, the term “like” was just another word used to describe one’s preferences. In today’s digital universe, however, the notion of “liking” something has become ubiquitous. Liking is one of the primary ways people exert their tastes and preferences online, and it has created an entirely new type of conversation – one [...]

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