Archive for the ‘INFOGRAPHICS’ Category

A Snapshot of How GenZ & Millennials Interact with Brands

Earlier this year, Lab42 conducted internal quantitative research to glean deep insights into the GenZ Generation (13-22 year olds), and how this generation compares and contrasts to Millennials (23-34 year olds), GenX (35-54 year olds) and Baby Boomers (55+ year olds). The overall study included detailed questions on the following topics:

What’s on the List? A Look at What Influences Grocery Shoppers

As the CPG and grocery industries continue to innovate and expand their offerings, consumers have unprecedented choices when it comes to where they shop, how they shop and what they purchase. As such, CPG and grocery marketers have the increasingly difficult job of making their brands stand out from the competition, and ultimately turning their […]

LinkedIn: The 5 Year Review

 

2016 Presidential Election: The Home Stretch

Summer is almost over, the National Conventions have come to a close, and it’s less than three months until we choose our next President. With all the drama surrounding the election, the team at Lab42 conducted a third wave of political research (Wave 1 – September 2015; Wave 2 – April 2016) to identify trends in […]

2016 PRESIDENTIAL ELECTION: THE COUNTDOWN CONTINUES

With only six months remaining until the United States elects its next President, we have already seen one of the most drama filled election cycles in recent history. In the six months since our last research, the list of candidates has slimmed to five from the original nineteen, and we are starting to see more […]