Archive for the ‘INFOGRAPHICS’ Category

2016 PRESIDENTIAL ELECTION: THE COUNTDOWN CONTINUES

With only six months remaining until the United States elects its next President, we have already seen one of the most drama filled election cycles in recent history. In the six months since our last research, the list of candidates has slimmed to five from the original nineteen, and we are starting to see more […]

2016 PRESIDENTIAL ELECTION: THE COUNTDOWN BEGINS

November 2016 will be here sooner than we know. And with the seat of the most powerful person in the world at stake, the team at Lab42 wanted to take a closer look at how Americans currently view the candidates that are running for President. While we collected quite a bit of research on this topic […]

ADVERTISING INNOVATION

Here at Lab42 we’ve been sharing the results of our innovation survey, looking at how important innovation is to consumers’ purchasing decisions and how innovative products – even grocery products – can command an innovative premium.  This month we look at the best way for brands to showcase their innovative prowess and new offers– both […]

LET’S GET VISUAL, VISUAL

At Lab42, everyone on the team is obsessed with data in some capacity. Whether it’s research data, sales data, or even analytics and website visitors, everyone has a vested interest in understanding data on multiple levels. While it is easier to understand data that we are personally working with, it’s more difficult to actually share […]

THE ROOTS OF INNOVATION

Here at Lab42 we have been detailing the results of our innovation survey, which aimed to find out just how important innovation really is to the average consumer. Our research has shown that people are willing to pay significantly more for products they feel are innovative, and that generating new ideas and listening to customers […]