Archive for the ‘CONSUMER INSIGHTS’ Category

Media Consumption Across Generations

Earlier this year, Lab42 conducted internal quantitative research to glean deep insights into the GenZ Generation (13-22 year olds), and how this generation compares and contrasts to Millennials (23-34 year olds), GenX (35-54 year olds) and Baby Boomers (55+ year olds).¬†We created several reports based on the various topics. This report focuses on how the […]

GenZ & Gaming – Who’s Playing What?

Earlier this year, Lab42 conducted internal quantitative research to glean deep insights into the GenZ Generation (13-22 year olds), and how this generation compares and contrasts to Millennials (23-34 year olds), GenX (35-54 year olds) and Baby Boomers (55+ year olds). You can check out our earlier report, ‘A Snapshot of How GenZ & Millennials […]

A Snapshot of How GenZ & Millennials Interact with Brands

Earlier this year, Lab42 conducted internal quantitative research to glean deep insights into the GenZ Generation (13-22 year olds), and how this generation compares and contrasts to Millennials (23-34 year olds), GenX (35-54 year olds) and Baby Boomers (55+ year olds). The overall study included detailed questions on the following topics:

What’s on the List? A Look at What Influences Grocery Shoppers

As the CPG and grocery industries continue to innovate and expand their offerings, consumers have unprecedented choices when it comes to where they shop, how they shop and what they purchase. As such, CPG and grocery marketers have the increasingly difficult job of making their brands stand out from the competition, and ultimately turning their […]

Happy Mario Day!

Almost everybody plays mobile games! Lab42 research shows that 85% of the US population plays mobile games a few times a month or more and over half of the population, 58%, is engaging in daily mobile game play. Generationally, almost 8 in 10 Millennials (79%) and 2 in 3 Gen X (64%) play games daily. […]