Archive for the ‘CONSUMER INSIGHTS’ Category

What’s on the List? A Look at What Influences Grocery Shoppers

As the CPG and grocery industries continue to innovate and expand their offerings, consumers have unprecedented choices when it comes to where they shop, how they shop and what they purchase. As such, CPG and grocery marketers have the increasingly difficult job of making their brands stand out from the competition, and ultimately turning their […]

Happy Mario Day!

Almost everybody plays mobile games! Lab42 research shows that 85% of the US population plays mobile games a few times a month or more and over half of the population, 58%, is engaging in daily mobile game play. Generationally, almost 8 in 10 Millennials (79%) and 2 in 3 Gen X (64%) play games daily. […]

LinkedIn: The 5 Year Review

 

2016 Presidential Election: The Home Stretch

Summer is almost over, the National Conventions have come to a close, and it’s less than three months until we choose our next President. With all the drama surrounding the election, the team at Lab42 conducted a third wave of political research (Wave 1 – September 2015; Wave 2 – April 2016) to identify trends in […]

QUESTIONNAIRE DEVELOPMENT BEST PRACTICES

The quality of the data you collect through quantitative research directly reflects the quality of your questionnaire. Investing the appropriate time to construct a well-designed, effective survey will ensure that you can confidently count on your data to make sound business decisions.  However, if you do not invest time and thought in drafting your survey, […]