Archive for the ‘BEST PRACTICES’ Category

MY NINE HIRING BEST PRACTICES ON FORBES

Being the CEO of a growing B2B company yields no shortage of learning experiences, and for the past nine months, I have had the pleasure of sharing my perspective as a contributor on Forbes.com. Most recently, I highlighted nine hiring best practices that have helped build the Lab42 team over the past two years. Hiring is often […]

SURVEY RESPONDENTS ARE PEOPLE, TOO

As an addendum to Sarah’s GREAT post about the ways respondents are reached for market research surveys, I wanted to add a “Part 2” to discuss the various ways respondents are incentivized. As the VP of Product here at Lab42, I am frequently asked about our methodology as it compares to “traditional online research,” otherwise […]

HOW DO MARKET RESEARCHERS FIND RESPONDENTS?

It’s a question we get a lot here at Lab42, and it’s a good one. After all, where would we market researchers be without them? Well, for one, we’d have samples sizes of zero and a serious lack of consumer insights.  Whether we are conducting qualitative or quantitative research, we depend on everyday consumers to participate […]

THREE SKILLS FOR A MARKET RESEARCH ANALYST

This post was inspired by a quick browse of the Market Research Quora topic: what are the three most important skills for a market research analyst? We asked our Research team (analyst Andrea and manager Heather) what they thought. Here were their top three skills of a successful market research analyst: Attention to detail This is probably […]