Archive for the ‘BEST PRACTICES’ Category

5 THINGS TO CONSIDER BEFORE HIRING A CELEBRITY ENDORSER

Whenever we turn on the TV, listen to the radio or even check our social media feeds, we see celebrities endorsing products. Setting your brand apart from competitors is consistently a challenge as companies and brands try to gain exposure within the marketplace. One option is to collaborate with a celebrity endorser. Below are some […]

YOU DON’T NEED SPIN TO TELL A STORY

Many of our clients in the PR and marketing space come to us looking to get media attention and bolster their clients’ visibility. To better serve our own clients, we do our best to stay in the loop on current industry trends. To that end, I recently read an enlightening perspective on how the PR […]

HOW DO YOU GET MEDIA ATTENTION? USE DATA.

Recently, I saw an article on PRNewser that offered four ways to get reporters to read your email. The tips are certainly helpful, but once you’ve caught their eye, how do you get media attention for your clients? In other words, what type of content are reporters looking for? The answer is simple: data. Reporters […]

INFOGRAPHIC BEST PRACTICES: 3 WAYS TO SHAPE YOUR STORY

Have you been mulling infographics for a while, trying to decide if it’s the right ingredient for your business or maybe an upcoming campaign for a client? We’ve created a lot of infographics in our time, and I can speak first-hand to their unique ability to tell a story in a brand new way when […]

4 QUESTIONS TO ASK YOURSELF BEFORE WRITING A SURVEY

Let’s say you want to determine how your company fits into the current marketplace. You decide that writing a survey and conducting research will help you gauge consumers’ perception of your brand or product.  As market researchers, we applaud your decision. While market research is an important step in the success of a new product […]