Buzz-Worthy Coffee Trends

Can’t live without your morning coffee? Seems like everyone needs the caffeine buzz at some point during the day. The Lab42 team is addicted too– after a debate about Starbucks vs. home-brewed, we decided to take it to the social networks and see how users best take their coffee. Check out the infographic below to see what social media users spilled about their coffee drinking habits.


About the Survey

This survey was conducted online via social networks among 500 social media users. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact us at info@lab42.com.

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Article by Sarah

Hey! I'm Sarah Ostman, an intern for Lab42. I work on marketing, PR and social media, but I'm slowly learning everything that goes into the market research business. I'm currently a sophomore at Syracuse University, studying public relations and information technology. I'm originally from Chicago (Lab42's home base!), am a little bit obsessed with the city, and hope to make it back after graduation!

2 Comments

  1. I enjoyed your infographic almost as much as I enjoyed my first cup of coffee this morning. Did you create the infographic yourself? If so, what program did you use?

  2. Sarah says:

    Thanks Karen, appreciate it! Our awesome team of designers created it– not positive what program, but if I had to guess I’d say Adobe Illustrator and InDesign!

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