For many, summer means kicking back with an ice-cold beer. Beer commercials make those ice cold brews look fresh and appealing…but do the ads portray men accurately?
We took a look at a couple different topics surrounding men and beer advertising: how men are portrayed in ads, which factors influence their beer choice, and what types of ads they find most appealing. The most surprising stat? 57% of men said they don’t relate to male characters in beer ads. Check out the infographic below for the low-down on men in beer advertising.