It’s that time of year again: after a fun-filled summer, kids everywhere are stocking up on shiny new school supplies, comparing schedules, and getting ready to catch the bus on their first day of school. Because this is my first year not going back to school, I was feeling a bit nostalgic and wanted to find out more about the seasonal back-to-school buzz. The team at Lab42 surveyed 500 parents to see how they felt about back-to-school shopping, and find out if they had any concerns about their child’s upcoming year.

Check out the results below and leave a comment with your thoughts on the back-to-school season.


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Article by Sara

Hi, I'm Sara! I'm an intern for Lab42, working on PR, marketing and social media. As a contributor for the Lab42 blog, I get really excited whenever I come across a story about market research in the news. I also love to read about out-of-the-box social media campaigns. I'm currently a senior at Brandeis University in Waltham, Massachusetts majoring in Business and International Studies, and I spent last semester studying abroad in Copenhagen. Fun fact: In high school I was a coxswain on my school's rowing team.

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