Author Archive

Concept Testing: Turning Consumer Insights into Better Products and Services

Some new products and services are groundbreaking, successful and quickly become integral parts of our lives. Others aren’t. Numerous studies have shown that as many as 80% of new product launches fail each year. If you or your clients have an idea for a new product or service, make sure there is market demand before you get […]

USING RESEARCH AND DATA TO DRIVE YOUR PR

At Lab42, we realize how challenging your job can be as a PR or communications professional. One successful media pitch can make a huge difference to your clients’ businesses. However, clients do not always have pitch-worthy news. Even if you have a PR strategy already in place, you can propel your clients’ media exposure to […]

AN INTRODUCTION TO LAB42’S PROPRIETARY SAMPLE

The market research landscape is constantly evolving. Just 15 years ago, telephone surveys were among the gold standards of research, and online research was in its infancy. The ways people communicate, consume entertainment and information, as well as the way brands engage consumers are changing rapidly. According to recent research by PEW, 85% of US […]

HOLIDAY SHOPPING 2015: SHOPPERS STARTING EARLIER, SPENDING MORE

Each year, we have our own holiday tradition at Lab42.  We research how consumers plan to shop for the holidays. It appears as though the recession is fully in the rearview mirror for holiday shoppers this year, with many consumers planning on spending quite a bit more during the holidays than they have over the […]

2016 PRESIDENTIAL ELECTION: THE COUNTDOWN BEGINS

November 2016 will be here sooner than we know. And with the seat of the most powerful person in the world at stake, the team at Lab42 wanted to take a closer look at how Americans currently view the candidates that are running for President. While we collected quite a bit of research on this topic […]