Author Archive

DEFINING YOUR SURVEY RESPONDENTS: BEST PRACTICES

One of the most important steps in launching a market research survey is determining who should actually complete the survey – what demographic, psychographic and behavioral characteristics should the respondents possess? Ensuring that you are reaching the correct respondents will generate data that is useful, insightful, and most importantly, actionable. However, defining your audience too […]

2016 Presidential Election: The Home Stretch

Summer is almost over, the National Conventions have come to a close, and it’s less than three months until we choose our next President. With all the drama surrounding the election, the team at Lab42 conducted a third wave of political research (Wave 1 – September 2015; Wave 2 – April 2016) to identify trends in […]

QUESTIONNAIRE DEVELOPMENT BEST PRACTICES

The quality of the data you collect through quantitative research directly reflects the quality of your questionnaire. Investing the appropriate time to construct a well-designed, effective survey will ensure that you can confidently count on your data to make sound business decisions.  However, if you do not invest time and thought in drafting your survey, […]

ADDITIONAL ANALYTICS BY LAB42

Your data is only as good as the quality of your analysis. Lab42 provides additional analytics to help you gain more valuable insights from your data and make sound business decisions. These additional analytics are designed to help you at different stages in the product lifecycle – from product development to tracking performance in market. Lab4 […]

2016 PRESIDENTIAL ELECTION: THE COUNTDOWN CONTINUES

With only six months remaining until the United States elects its next President, we have already seen one of the most drama filled election cycles in recent history. In the six months since our last research, the list of candidates has slimmed to five from the original nineteen, and we are starting to see more […]