Author Archive

What’s on the List? A Look at What Influences Grocery Shoppers

As the CPG and grocery industries continue to innovate and expand their offerings, consumers have unprecedented choices when it comes to where they shop, how they shop and what they purchase. As such, CPG and grocery marketers have the increasingly difficult job of making their brands stand out from the competition, and ultimately turning their […]

Happy Mario Day!

Almost everybody plays mobile games! Lab42 research shows that 85% of the US population plays mobile games a few times a month or more and over half of the population, 58%, is engaging in daily mobile game play. Generationally, almost 8 in 10 Millennials (79%) and 2 in 3 Gen X (64%) play games daily. […]

LinkedIn: The 5 Year Review


Happy Holidays from Lab42 Research!


One of the most important steps in launching a market research survey is determining who should actually complete the survey – what demographic, psychographic and behavioral characteristics should the respondents possess? Ensuring that you are reaching the correct respondents will generate data that is useful, insightful, and most importantly, actionable. However, defining your audience too […]