Author Archive

The Roots of Innovation

Here at Lab42 we have been detailing the results of our innovation survey, which aimed to find out just how important innovation really is to the average consumer. Our research has shown that people are willing to pay significantly more for products they feel are innovative, and that generating new ideas and listening to customers […]

The Drivers of Innovation

At Lab42, we understand the importance of innovation – we are innovators ourselves – but we wanted to know how important it was to the average consumer. What do consumers think makes a company innovative and how do they see the process of innovation? As established in our post The Innovation Premium, consumers are willing […]

The Innovation Premium

Consumers will pay more for Innovation. At Lab42, we understand the importance of innovation in our industry, but we wanted to know how important it was to the average consumer. How much do they actually care about innovation, and how does that impact their shopping behavior? During April 2015, we launched a survey to gather […]

Know Your Sample: Social Media Versus Traditional Panel

At Lab42 we understand the pressures on marketing teams to secure business critical insights with quick turnarounds and on tight budgets, while maintaining the high quality insights necessary for optimal planning and decision making. Rather than a hurdle, we feel those challenges present a great opportunity for innovation. By recruiting respondents through social media channels […]

Free Shipping Still #1 for Online Shoppers

Black Friday and Cyber Monday have come and gone, but there are still a few weeks of holiday shopping left on the calendar. Lab42 took a deeper dive into the mindset of 500 holiday shoppers to see how they are planning on shopping and how much they’re planning on spending. When it comes to shopping […]