Author Archive

The Innovation Premium

Consumers will pay more for Innovation. At Lab42, we understand the importance of innovation in our industry, but we wanted to know how important it was to the average consumer. How much do they actually care about innovation, and how does that impact their shopping behavior? During April 2015, we launched a survey to gather […]

Know Your Sample: Social Media Versus Traditional Panel

At Lab42 we understand the pressures on marketing teams to secure business critical insights with quick turnarounds and on tight budgets, while maintaining the high quality insights necessary for optimal planning and decision making. Rather than a hurdle, we feel those challenges present a great opportunity for innovation. By recruiting respondents through social media channels […]

Free Shipping Still #1 for Online Shoppers

Black Friday and Cyber Monday have come and gone, but there are still a few weeks of holiday shopping left on the calendar. Lab42 took a deeper dive into the mindset of 500 holiday shoppers to see how they are planning on shopping and how much they’re planning on spending. When it comes to shopping […]

Black Friday 2014: Holiday Retail Trends at a Glance

We’ve started an annual trend here at Lab42. Every November, we run a study to try to get inside the consumer mindset when it comes to holiday spending, and more specifically, Black Friday. This year, we surveyed 500 Americans who are planning on shopping for the holidays to see what they had to say. One of […]

Mobile Pay on the Move

When we first heard that Apple was going to jump into mobile payments, we knew big things were about to happen. Even though mobile payments have been around for a while now, Apple seems to have a way with driving adoption of new technologies in pretty big ways. For this reason, the team at Lab42 wanted […]