Author Archive

Mobile Pay on the Move

When we first heard that Apple was going to jump into mobile payments, we knew that big things were about to happen. Even though mobile payments have been around for a while now, Apple seems to have a way with driving adoption of new technologies in pretty big ways. For this reason, the team at Lab42 […]

A Look at Consumer Perception of Corporate Social Responsibility

According to our recent study on consumer perception of corporate social responsibility, 80 percent of Americans think companies should strive to be more socially responsible. However, many respondents in the study feel that companies are showing signs of improvement, with 57 percent saying that companies are more socially responsible today than they were three years ago. […]

Learning from 2014 Small Agency Award Winners

Ad Age recently announced the winners of their Small Agency awards, and we thought it would be a great time to take a look at the winners to see what they are doing right in the advertising industry. Here at Lab42, we always try to stay in the know, and while we like to be […]

Survey Respondents are People, Too

As an addendum to Sarah’s GREAT post about the ways respondents are reached for market research surveys, I wanted to add a “Part 2” to discuss the various ways respondents are incentivized. As the VP of Product here at Lab42, I am frequently asked about our methodology as it compares to “traditional online research,” otherwise […]

Qualifying Questions – Making Sure You Are Hitting Your Target

One of the great benefits of Lab42 is our ability to hone in and reach your target market, no matter how specific they may be. Often times, we find that our clients aren’t necessary looking for respondents that fall into standard demographic and psychographic categories. We found the solution by including qualifying questions at the […]