Author Archive

Holiday Shopping 2015: Shoppers Starting Earlier, Spending More

Each year, we have our own holiday tradition at Lab42.  We research how consumers plan to shop for the holidays. It appears as though the recession is fully in the rearview mirror for holiday shoppers this year, with many consumers planning on spending quite a bit more during the holidays than they have over the […]

2016 Presidential Election: The Countdown Begins

November 2016 will be here sooner than we know. And with the seat of the most powerful person in the world at stake, the team at Lab42 wanted to take a closer look at how Americans currently view the candidates that are running for President. While we collected quite a bit of research on this topic […]

A Look Into the 2016 Presidential Race

While America is still over a year away from electing its next President, it’s hard not to be deluged by the continual coverage of the Presidential candidates and their campaigns. With three Republican debates and one Democratic debate already under our belts, the team at Lab42 set out to gauge of how Americans feel about the […]

Advertising Innovation

Here at Lab42 we’ve been sharing the results of our innovation survey, looking at how important innovation is to consumers’ purchasing decisions and how innovative products – even grocery products – can command an innovative premium.  This month we look at the best way for brands to showcase their innovative prowess and new offers– both […]

Let’s Get Visual, Visual

At Lab42, everyone on the team is obsessed with data in some capacity. Whether it’s research data, sales data, or even analytics and website visitors, everyone has a vested interest in understanding data on multiple levels. While it is easier to understand data that we are personally working with, it’s more difficult to actually share […]