We don’t want to give away the topic of our next infographic (coming to your inbox soon!), but we’ve been spending a lot of time in doggy blogs lately. We stumbled across this PSA for the ASPCA, featuring Dan Harris from ABC’s Nightline. Most people are probably familiar with the Sarah McLachlan videos (might want to grab a box of tissues if you click that link), but they’re moving towards a more light-hearted approach.We fell in love with Hovercat (which came about a week after the cat helicopter went viral), and wanted to see what other kinds of social media the organization is taking advantage of.
This video from Banana Republic features its new collection alongside ASPCA rescued dogs. Aligning shelter dogs with a higher-end brand shows widens the scope of people for whom ASPCA is top-of-mind.
The ASPCA posts a variety on content on their Facebook page, with a community of 1.1m likes. They offer petcare tips, ASPCA news, adorable pictures of animals (obviously) and, our favorite, pictures of newly-adopted animals. And it works, getting thousands of likes and shares from animal activisits.
Bonus: The ASPCA also offers guidelines and resources to help professional welfare organizations leverage social media. They have a blog featuring everything from how to use Groupon to how to get more Facebook fans, as well as how-to’s about creating a communications plan on their main page. We love that the ASPCA invests in social media to help its cause!