ADVERTISING APPTITUDE

Advertising seems like it’s everywhere, but is it effective? Do you actually pay attention to the messages? We were wondering the same thing, so we ran a survey to get the answers. We wanted to know about 3 types of advertising in particular – advertising within free phone applications, online banner advertising, and advertising on music streaming apps. You may be surprised with what we found.

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About the Survey

This survey was conducted online via social networks from November 28 – November 30, 2011 among 500 social media users. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact us at info@lab42.com.

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