Advertising seems like it’s everywhere, but is it effective? Do you actually pay attention to the messages? We were wondering the same thing, so we ran a survey to get the answers. We wanted to know about 3 types of advertising in particular – advertising within free phone applications, online banner advertising, and advertising on music streaming apps. You may be surprised with what we found.
click on the infographic to view full sized image
About the Survey
This survey was conducted online via social networks from November 28 – November 30, 2011 among 500 social media users. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact us at info@lab42.com.
Advertising Apptitude Infographic by Lab42 is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Based on a work at blog.lab42.com.
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