Your data is only as good as the quality of your analysis. Lab42 provides additional analytics to help you gain more valuable insights from your data and make sound business decisions. These additional analytics are designed to help you at different stages in the product lifecycle – from product development to tracking performance in market.
Lab4 specializes in the following analysis techniques:
- TURF Analysis
- Van Westendorp Price Sensitivity
- Derived Importance / Quadrant Maps
- Factor / Regression Analysis
When designing a new product or service or when thinking of introducing new product extensions to an existing product, marketers need to find the right balance between the number of product attributes to include (features, ingredients, added benefits, services etc.) that will attract the most customers while keeping costs down. Continue reading this post…