ADDITIONAL ANALYTICS by LAB42

Your data is only as good as the quality of your analysis. Lab42 provides additional analytics to help you gain more valuable insights from your data and make sound business decisions. These additional analytics are designed to help you at different stages in the product lifecycle – from product development to tracking performance in market.

Lab4 specializes in the following analysis techniques:

  1. TURF Analysis
  2. Van Westendorp Price Sensitivity
  3. Derived Importance / Quadrant Maps
  4. Factor / Regression Analysis

TURF ANALYSIS

When designing a new product or service or when thinking of introducing new product extensions to an existing product, marketers need to find the right balance between the number of product attributes to include (features, ingredients, added benefits, services etc.) that will attract the most customers while keeping costs down.  Continue reading this post…

2016 PRESIDENTIAL ELECTION: THE COUNTDOWN CONTINUES

With only six months remaining until the United States elects its next President, we have already seen one of the most drama filled election cycles in recent history. In the six months since our last research, the list of candidates has slimmed to five from the original nineteen, and we are starting to see more consistency of voters’ viewpoints. Check out our infographic and results below. Continue reading this post…

Concept Testing: Turning Consumer Insights into Better Products and Services

 

concept testSome new products and services are groundbreaking, successful and quickly become integral parts of our lives. Others aren’t. Numerous studies have shown that as many as 80% of new product launches fail each year. If you or your clients have an idea for a new product or service, make sure there is market demand before you get in too deep. A small investment in quantitative research early in your exploration could save significant expense in the future.

In this blog post, we highlight the basics of concept testing – including what it is, study design and best practices. To learn more about Lab42’s approach to concept testing, you can download our full whitepaper below. Continue reading this post…

Using Research and Data to Drive Your PR

At Lab42, we realize how challenging your job can be as a PR or communications professional. One successful media pitch can make a huge difference to your clients’ businesses. However, clients do not always have pitch-worthy news. Even if you have a PR strategy already in place, you can propel your clients’ media exposure to new heights by generating genuinely newsworthy data using market research. Continue reading this post…

An Introduction to Lab42’s Proprietary Sample

The market research landscape is constantly evolving. Just 15 years ago, telephone surveys were among the gold standards of research, and online research was in its infancy. The ways people communicate, consume entertainment and information, as well as the way brands engage consumers are changing rapidly. According to recent research by PEW, 85% of US adult population is internet users and 65% uses social media, while only 60% of the population has a landline phone.

As people spend an increasing amount of time engaging online, through social media and apps, it was only a matter of time before companies would develop ways to engage consumers where they are naturally spending their time.  As a result, Lab42 has developed a unique platform to collect sample sourced through partnerships with social media networks, e-retailers, games, and applications, providing an attractive alternative to traditional sample panel providers.

In this blog, we will outline how the Lab42 sample is collected, how we validate it, the benefits of using our sample, as well as similarities and differences between the Lab42 sample, panel sample and river sample. Continue reading this post…